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Women are constantly being presented with opportunities for new beginnings. We could see them as intimidating. Or, we can choose to see them as energizing, liberating, enriching—a chance to learn, a way to grow, an opportunity to embrace our ever-evolving selves. Because every event, big or small, changes the course of who we are.

Beginning is Now is rooted in the idea that every second, every minute, and every day is a chance to begin again. And why shouldn’t we leap headfirst into those new beginnings together?

So here we are: a growing, global community of women of all ages finding strength, wisdom, optimism, humor, and so much more in each other. We’re learning to live our fullest lives—on our own terms. “Wellness” is varied, nuanced, complicated…as are we. And we know there’s no one-size-fits-all approach to being our best selves.

You know those things you feel like you can’t say to anyone except your closest girlfriends? You can say them here. Health, aging, sexuality, living—nothing is off-limits, and best-kept secrets aren’t secrets here. We celebrate successes and embrace failures, because both lead to new beginnings.

Now, let’s shift old perspectives and move forward, with real connections, stories that ignite us, essential product. Let’s find the infinite potential in who we are. Let’s try something new. And let’s do it together.

The Beginning is Now.

"Growing up, my Mom always used to say, 'pick yourself up, dust yourself off, start all over again.' She taught me that new beginnings could be anything I wanted them to be."

Brooke Shields

Beginning is Now is a place to belong, to be inspired, to have your voice heard, to learn from each other, and to share truthful, real conversation... with no filters.


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